Is one of your style resolutions this year to stop buying so much fast fashion and build a more ethical closet? Then you are in good company. Plenty of people these days want to make the shift from "fast" to sustainable and good for the environment, but actually doing it can be quite a challenge. Why? Because fast fashion brands offer a pretty irresistible package. They are cheap and fashion-forward — but more importantly: they are easy-to-find and familiar. If you need a new top or a pair of jeans, you can probably think of a whole list of brands and shops that might carry something you like.
Most ethical brands are simply not as well-known and accessible as their "fast" counterparts, at least not yet! This post is my contribution to change that and give you a new set of brands to add to your go-to shopping shortlist.
One word about budgeting for ethical clothing: Yes, sustainable fashion is more expensive than fast fashion and instead of buying five new things a month you may only be able to afford one piece. But: That's actually a good thing. The rate at which we as consumers are adding to our closet is crazy, and that's in no small part due to the historically low prices of clothes nowadays. Not being able to afford as much will help you be more selective and over time you'll build up a high-quality wardrobe that will last you for years to come.
And remember: You don't have to buy ALL of your clothes from ethical brands to be a more conscious consumer. Don't let perfect be the enemy of good. Every little helps!
What are your favourite ethical fashion brands?
P.S. I am finally on Instagram now! You can follow me here.
Edit: If you live in Europe, be sure to check out the comments under this post for some more awesome European/German brand recommendations!